UncategorisedAl Shehabi attends Sports Marketing 360 Conference

September 11, 20196

?Bahrain Olympic Committee’s Marketing Supervisor Hisham Al Shehabi attended the Sports Marketing 360 Conference and Professional Development Workshop, both held in London recently.Al Shehabi’s participation was part of the Bahrain Olympic Committee strategy, aimed at upgrading the capacity of national cadres and promoting their experience in serving the sports movement in the Kingdom of Bahrain.The event was organized by SportBusiness, a leading global provider of information to the sports industry: magazines, conferences, reports, training and consultancy.Sports Marketing 360 established as the must-attend event for sports marketing professionals from around the world. This conference is a vibrant, challenging and highly relevant conference designed to deliver significant value to those who work in sports, marketing, media, brands and related areasThis year’s event featured a wealthy number of speakers and experts covering a wide expanse of businesses and industries.The conference highlighted a number of significant themes in terms of using best practices in sports marketing and creating an interactive environment for the public through using new technologies and channels of social networking.Led by ex-Octagon, Australian Rugby Football Union and Unilever Graham Hollins, the interactive workshop covered the key principles of sponsorship selling. It is designed for people who want to understand exactly how a sponsorship should be planned efficiently, sold effectively, measured and evaluated.Taking part in the conference and workshop were representatives from the national Olympic committees, international sports federations, English sports clubs, international marketing companies from the United Kingdom and East Asian countries, besides high-ranking international media officials.

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